If you recently had a problem with the front door of your business it was because of a known problem. You probably have worn out hinges, Hi I am Sally owner of Sally's Pizza best pizza in town. I got stuck with a problem last winter. Usually, my front doors work fine and people are happy to swing them passing in and out of the store. Some hungry for pizza, some deliver the pizza to the customers. Some even eat the pizza on their way out of the store as they push and swing the door open.
I learned my lesson through my mistakes, every time that the story goes on. I wake up to a new problem and some don't have solutions, but this problem was, in particular, very annoying. What it has to do with continuous hinges you ask? Well.
It was a very quiet morning on the second of January of the beginning of 2020, some people still sleep as 8 am approaches, some people rush their minds up to their targets, some just live to breathe and find all the little things they need to survive. But back to me, here I was in front of my store staring at was unfolding in front of me, you see I was exposed to things way too early in my life to my view. And because of my early exposure which I wasn't mature enough to handle I am definitely able to say I have made some mistakes. Mistakes which are a part of me, which sadly make me who I am.
So somethings aren't good to be discovered early, but nature is such that there is a paradox, so in the same world at the same time other rules of nature exist. Early exposure to certain information, can save you time, it might save your career, it might save your life. I wasn't aware of the fact that my hinges are rusty and they are so worn out that they can be snapped with significant ease. "They snapped them.." I thought.
I had a break-in, now it's time to figure it out, what I should have done in the first place. How I should have managed my life and time or maybe paying to much attention to the spiritual rather than the physical things which are around, like the problems which are waiting to be solved at the hands of a procrastinator? All of those things come to mind when you are robbed, it is only when bad things happen we are able to beat ourselves up and rethink the way we prepare ahead. But hear this, I am warning you this is a repetitive pattern only broken by passing the message on and on.
"Prepare better, install stronger hinges in fact maybe even continuous hinges." said the guy from the local lock company. I am always local, I make pizza for people, me and continuous hinges have more differences than locksmith and pizza but that day that locksmith was in fact lucky, he got a very nice slice of pizza and a pop too!
He spent extra time to educate me about the types of hinges and continuous hinges and how they work and carry heavy doors. Continuous hinges last long and carry heavier doors and all that information was among the words the locksmith guy was saying.. Very technical and complicated.
The burglars didn't take much, just my pride. My trust in people, but hey not all people. I don't trust thieves anymore, I know what you will say. I guess it has to happen to some, and they learn, not that robberies exist but they learn to be more resilient or prepared for next time, so I guess there needs to be the last time as well. Sad reality. We make it happy. Using knowledge, problem solving and trust. Those who don't carry that message will be out thanks to CCTV, continuous hinges and local locksmiths I trust to install them.
And, when I am done crying about the pains of life as I learn my lessons, what doesn't kill me, in fact, makes me more alive and stronger. Like continuous hinges, evolved over time to be strongest ever!"
Being a commercial locksmith in Waterloo is a great feeling, I personally got the chance to meet with many great business owners and property managers. While doing calls in Waterloo for the past 4 years I realized that many of the people who decide to move closer to Waterloo do it because of the city’s innovative image.
Waterloo is a city that is always on the go, which makes it hard for businesses to stand out but has large potential. Imagine opening a new business in a city like Waterloo and trying to stand out in the midst of the chaos.
Ideas keep your business alive!I made a little experiment this week to see how businesses respond to a door to door interaction. I printed close to 50 double sided letter brochures for my locksmith Waterloo service and head out for distribution.
I started in the afternoon so things are more relaxed and it was good. Since my brochure looks amazing many businesses were in fact interested in keeping it. Yet, sometimes people do not want to be bothered, so I made sure to be polite and respectful as I have learned to do throughout my locksmith career and beyond.
I was happy to finish the west part of the city, and continued towards uptown Waterloo. I went where I had most chances of business traffic and started distributing around the university area. I must say, a busy city is definitely a rude city. Everyone is busy and no one cares about my locksmith brochure, but then I thought for a second — this is the exact reason no one cares.
How do you turn a busy person into an interested person?
You create a “non-sales-speech” intro — something like “I decided to stop by and give you my brochure just in case!” I mentioned that I do 24/7 locksmith services in Waterloo and I am here to help.
So I walk in, I don’t ask if they want anything and I don’t offer anything. I am just a passing by stranger with a cool looking brochure (that my wife designed for me) who happens to be a locksmith 24/7 and happens to service the uptown Waterloo area. Now that’s how you create an interest. The more random and less predicted your body language is the more interest you can create.
Rests of the businesses in Waterloo were already looking at me differently. I walked in same way, looking around surprised and wondering who I leave my brochure to as I was just passing by. I am all shy quiet and polite but raise my voice if necessary so the waiter or the owner of that business knows the purpose of my visit. My purpose was? Drop an important brochure just in case!
Here is the truth, no one wants to hear your story, simply because we do not have time for everyone’s stories, dreams and hopes. But we can interest each other by taking a different approach and sharing. Meaning that if you show your interest in a business a business might, just might be interested in you and hopefully you will be remembered.
So next time you think that doing business in Waterloo is tough, maybe you need a few creative ideas to make it work simply because creativity keeps your business alive.
Lastly I will say that no matter who you are or where are you from. You can change the course of your business and the course of your life, only when you stop focusing only on money and start looking around for inspiration. Money is important when good is done, good business, good service, professional hands and most of all good hart. Customers can be unpredictable and sometimes you might feel that you are under attack, don’t freeze. The best cure for rudeness is smile.
My conclusion is simple — Hard work+Creativity+Timing=gets you results!
My result was that I had run out of brochures and got declined only 1 time.
I believe an idea needs time to develop and only more work plus time = will tell.
So, business in Waterloo is booming and when you need a quick commercial locksmith service in Waterloo to provide you with a friendly and professional service. You know who to look for.
Thank you and good luck in your business!
Eli Abbasov - I write about locksmith experiences and on-site security services. My stories are simple yet they contain a lot of thought.